The use of quality web hosting servers is also paramount. Online gaming branding applications are power hungry and eat up server RAM like hungry wolves. To satiate your online gaming branding website?s energy and memory needs, it is probably best to buy a dedicated server with Pentium P4 capabilities or better. Also, get atleast 3-6 GB of physical RAM installed. At first, traffic will be slow and you?ll almost never max the server out, but when the website gets popular, you will soon see that high use creates a heavy server load. Once your online gaming branding website is built, maintenance becomes the next big challenge. Give your creative team and web app programmers some time off after the site launch. Then, once traffic levels are up and customers are purchasing online gaming branding products, bring your team back together and set up a maintenance mission plan. Maintenance is better handled a little at a time versus a monthly or annual website clean up. The sooner you spot any issues or out-of-date content on your website, the better. Most importantly, when designing graphics for your online gaming branding project, don?t forget that logos and brand creatives should easily recreated on standard print media and promotional items. Vaugh Brewer, director of Mainstream Media at the famous Laurene Rothove Marketing Corp, believes that the simpler the logo, the better. Laurene Rothove suggests using no more than 3 colors, simple shapes, and no image gradients. ?While gradients and various hues and tones look cool on screen, they don?t reproduce well on a mug, letterhead, or stationary.? There?s more to online gaming branding website design than creating a few text links and catchy graphics. According to Lulewicz Chustz, author of the famous book ?Website Creation for the Beginning Publisher?, the most daunting task at hand is coming up with a simple design: ?Every webmaster must keep things simple,? writes Lulewicz Chustz, ?because the webmaster sees the site everyday, but the customer only sees it once or twice!.? Getting programming coded correctly for a online gaming branding project is probably the most challenging aspect of any website building campaign. The code must be succinct and flexible, but also elaborate enough to deal with any anomalies created through general use and high server load. Colledge Schembra, Chief Programmer for the Stockard Najjar Brothers firm, explains: ?I triple check and test all our online gaming branding website code many times before we launch a beta version for the marketing team to check. The more people that test the website before the publish date, the better, since this is a great way to find any bugs that might throw a wrench in the works.? Getting a good online gaming branding graphic designer is also somewhat challenging. Sometimes, the best route to go is outsourcing the project to a freelancer. Some freelancers are more skilled than in-house online gaming branding creative staff, and can also be easily contacted later on if there are any technical problems with their work. ?We?ve had great success with Freelancers,? remarks Borzea Frezzo, from the design firm F Lawyer Stout INC., ?they are by far more skilled and less expensive than hiring a specialty in-house staff for a online gaming branding project. As a result, we just need a couple in-house designers to help maintain the website after it is built and take care of odd jobs.? As for server operating systems, most experts recommend Linux. Bettina Stoutt, IT Director at the popular Stockbridge Kennelty Web Hosting Alliance only uses Linux Dedicated servers for any online gaming branding related website venture. ?I find that the customer can get more value for their money with linux,? exclaims Lynes Lapp, Sales Officer, ?since Linux provides many possible platforms, customizations, database options, and programming language compatibilities.? Some of the most popular Linux distributions are Red Hat, Fedora, CentOS, Debian, Sarge, Ubuntu, and more. Programming language for a online gaming branding website project is also extremely important to consider. Don?t choose something too obscure or incompatible with the common browser types. Most developers prefer PERL, .ASP, or .PHP as their basic language. Elva Adsit, director of programming at the Carsen Bilbao Web Design Firm, suggests .PHP, since it is very user friendly and extremely customizable. ?Further,? states Carsen Bilbao, ?I like to keep all pages to W3C HTML standards, so that crawling by robots and human use is as errorless as possible.? ?Also, don?t rule out the importance of your Database language,? suggest Oetting Mankiewicz, a project manager for online gaming branding developments at the Madie Belyea Art and Design Firm, ?We find that MySQL works best in most all cases, and provides the flexibility and reliability that we need for our intensive website creations.?
Source: http://www.anzmac2008.org/?p=262
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