Increasing banner ad revenue
As web site and blog owners, we are always looking for the best ways to make money with our sites. Since the beginning of the internet banner ads have been the most used method for generating money through web site traffic.
Banner ads are easy, attractive and come in a wide variety of sizes which makes it easy for them appear at literally any location on a web site. Even better, companies of all sizes have a specific budget for banner advertising, which means there is plenty of money on the table for you to get a piece of the action.
In this post we are going to cover three of the best methods you can use to increase your overall banner ad revenue from your sites.
1.) Look at Your Competition
The best way to find relevant advertisers to spend money to advertise on your site is to actually look at your competitors. Visit their sites and see who is advertising on their pages, then contact them directly to see if they would like to try some advertising on your site.
2.) Create a Variety of? Banners Ads
Banner ads are all about visual appearance and getting people to click on the ads. The best way to test what is working with banner ads on your site is to create a variation of images and rotate them on your site. Also don?t forget to throw in some ugly banner ads as people tend to click on images that stand out and don?t blend in with your normal site content.
3.) Sell Your Advertising Directly
There are plenty of ways to sell advertising on your site, but the most profitable is through direct advertising. You also have the option to join other ad networks who will broker out their ad campaigns to your site, but you will end up paying them a 20-40% cut from your actual site earnings.
By using these effective banner advertising methods you should be able to increase the attractiveness of your paid ad spots and make more money by selling banner ads on your sites.
Source: http://marrinternational.com/three-ways-to-increase-banner-ad-earnings/
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